Pranay Mohan — Native-First Growth Partner | Taboola · Realize · Creative

Channel	Allocation	Status
Search		SATURATED
Social		RISING CPMs
Native · Realize		← THE GAP
Creative		← UNSTRUCTURED
Landing pages		← LEAKING

Services — One partner, five disciplines

Native advertising services. Choose the door you need.

Native strategy is my flagship — built on 7 years inside Taboola across sales and account management. Around it sit the disciplines that decide whether your media spend actually converts.

Flagship · Native Advertising

Taboola / Realize Strategy & Execution

Marketing-mix strategy, platform & ecosystem education (including what "Realize" means for the platform in 2026), campaign & creative audits, long-term account structures, and targeting & data accuracy — including making sure your pixel data matches your CRM.

FOR: brands new to native · advertisers underperforming on Taboola · agencies without a native specialist

Book a Native Strategy Call

Spoke 02 · Creative

Creative Strategy — Any Platform

Platforms like Taboola and Realize are extremely creative-heavy — the audience you reach and the intent you drive depend on the creative, and Taboola creative in 2026 is a different beast altogether. The same creative approach then strengthens your Google and Meta campaigns too, not just native.

FOR: brands whose paid media is limited by creative, not budget

Get a Creative Review

Spoke 03 · Conversion

Landing Page Strategy for 2026

What makes a landing page convert in 2026: message match, speed, trust architecture, form friction, and post-click measurement. Teardowns, rebuild blueprints, and testing roadmaps.

FOR: anyone spending on paid media but leaking conversions after the click

Request an LP Teardown

Spoke 04 · Partnership

Full-Funnel Growth Retainer

The complete system — native as a pillar, creative feeding it, landing pages converting it — with ongoing account management and strategic check-ins as a true extension of your team.

FOR: brands ready to make growth a partnership, not a project · limited to 5 clients per quarter

Explore a Growth Partnership

Spoke 05 · Teams

Sales & Client Success Training

Five years in media sales, then leading enterprise account management — turned into workshops and playbooks for ad-tech, media and agency teams that need to sell better and retain longer.

FOR: ad-tech companies, media sales teams, and agency AM/CS teams

Train Your Team

Approach

Strategy first. Execution second. Accountability always.

Most advertisers default to search and social and treat everything else as an experiment. My job is to build the rest of your mix into a real, durable pillar — not a one-month test.

STEP 01

Understand the Fit

Before touching a campaign, you'll understand what each channel is, its strengths and its limits — so you're making an informed decision, not a blind bet.

STEP 02

Build for the Long Term

Account structures, creative systems, and page frameworks designed to compound over quarters — targeting logic, creative rotation, and testing cadence that don't spike and fade.

STEP 03

Partner, Not Vendor

I measure my success by yours. If your business doesn't grow, I haven't done my job — that accountability shapes every recommendation I make.

Published Case Studies

Campaigns Taboola published. Results the brands verified.

Insurance · Lead Gen

ICICI Prudential Life Insurance

+30%Leads MoM

2×ROI QoQ

−50%Cost per Lead

3×ROI vs GDN

"Taboola has played a vital role in helping us acquire new customers at efficient CPLs… real-time data and creative recommendations to improve our overall campaign performance and exceed our ROI goals." — Abhinav Barik, Campaign Head, E-Commerce, ICICI Prudential Life Insurance

Retail · E-commerce

NYDJ (with iQuanti)

3×ROAS (target 2.5×)

#1Among NYDJ's channels

"Taboola's DCO campaigns have delivered exceptional results… driving significantly higher engagement and boosting ROAS by continually optimizing toward the top-performing combinations in real time." — Vikrant Mulani, Senior Analyst, iQuanti

Financial Services · Lead Gen

HomeEquity Bank (with iQuanti)

+110%Leads via Smart Bid

−30%Cost per Lead

−48%CPL vs Search/Social/GDN

30%Of all paid leads

"Taboola Smart Bid allowed us to dramatically increase the number of leads we were driving, while delivering on a lower cost per lead than other platforms." — Anirban Sengupta, Engagement Manager, iQuanti

All three published as official Taboola case studies, with results verified by the brands.

Awards & Recognition

Sales Award — Taboola SKO 2026

Recognized at Taboola's global Sales Kick-Off for excelling on the theme of "focus" in APAC.

Gold, Best Use of AI/ML — ADGULLY Finnix'24

With ICICI Prudential Life Insurance and Performics, for a Taboola India campaign.

Best Online Lead Generation Campaign — Great Indian BFSI Awards

For the Max Life Insurance campaign, with Hiveminds and the Taboola team.

Best Native Platform of the Year — Great Indian BFSI Awards

Taboola recognized as the top native platform, alongside the Max Life win.

These awards were won by team and partner efforts across Taboola, client and agency organizations. Pranay contributed to the campaigns and accounts recognized above as part of those teams.

Brands

Some of the key brands I've worked with.

Managed directly or advised across 10 years in ad tech — at Taboola, Times Internet and Komli.

Finance & BFSI

ICICI Prudential Life InsuranceAxis Max Life InsuranceHDFC Mutual FundHDFC ErgoICICI BankICICI DirectLICAngel One

E-commerce

AmazonFlipkartSwiggyIKEATata CLiQCaratLane

CPG & Consumer Durables

NestléHULITC FoodsBlue StarGodrej Appliances

Auto

VolkswagenMaruti SuzukiTata MotorsVolvoCitroënSpinny

Real Estate

M3MGodrej PropertiesRunwalATS

Travel & Tourism

Thomas CookSingapore Tourism BoardTourism AustraliaTourism New Zealand

Education

CFA InstituteAmity UniversityEmeritusISBTalentedge

Brands managed or advised as part of platform and agency roles. All names remain the property of their respective owners.

Experience

Seven years inside Taboola. Both sides of the table.

From building agency relationships from scratch to leading Tier-1 client success — the full arc, across sales and account management.

Jan 2026 – Present · Taboola

Client Success Lead

Leading Tier-1 client and agency accounts in India — the AM-side expert for complex campaign strategy, close to Sales on account planning and revenue forecasting.

Aug 2023 – Dec 2025 · Taboola

Senior Account Manager, Enterprise

Led the platform's Insurance vertical from the AM side — deep in campaign structure, creative testing, and long-term account planning for enterprise advertisers.

Sep 2021 – Aug 2023 · Taboola

Enterprise Account Manager

Managed and grew a portfolio of enterprise advertisers, partnering with Sales on strategy for high-potential accounts.

Apr 2019 – Sep 2021 · Taboola

Media Sales Manager, West Region

Started on the sales side — building agency relationships from scratch across the West Region and onboarding new advertisers from day one.

Earlier: Times Internet and Komli Media — but Taboola is where the last 7 years, and the deepest expertise, live. Verticals covered: financial services (insurance, mutual funds, securities), pharma, travel, e-commerce, real estate, consumer durables, consumer products, healthcare.

What Clients & Colleagues Say

Recommendations from people who worked with me directly.

"Pranay has been our point person for Taboola, and he's consistently excelled at it. He builds and maintains strong relationships, keeps client objectives front and centre, and brings a genuine appetite for experimentation and iteration. He's the kind of partner you want on a high-performing account."

Sagar ThakkarAssociate Director – Paid Media, Performics India (Publicis Groupe) · was Pranay's client

"Pranay approaches the work with unwavering dedication. His commitment to the tasks and responsibilities is commendable and sets a high standard for the entire team. Pranay consistently goes the extra mile to ensure that tasks are completed efficiently and effectively."

Pooja ShuklaAdTech Professional | Ex-Taboola, InMobi · managed Pranay directly

"Pranay has been one of the most outstanding and hard working professionals. Someone who is always there to help you at even wee hours to meet client objectives. He is truly an asset to his company. There are only a few people I know who show such passion towards their work."

Deepika KhemaniSenior Marketing Analyst at Zendesk | Ex-Opendoor · was Pranay's client

"Pranay is a dedicated, genuine and a helpful professional. I have seen him start out as a business development executive and also witnessed his client servicing skill set. He is always looking to connect people and help with media plans so that the client benefits. Highly recommend Pranay."

Sherina KapanyFounder, sunSTRATEGIC Digital | TEDx Speaker · was Pranay's client

Ready to Talk?

If you grow, I've done my job.

I'm not looking to be another vendor running your campaigns. I want to be the person on your team who understands this ecosystem better than anyone else — accountable to your business goals, not just a media plan.

Brands exploring native as a new pillar beyond search and social
Advertisers already on Taboola / Realize who feel it's underperforming
Brands sharpening creative or fixing leaky landing pages
Agencies without an in-house native specialist
Ad-tech & media teams that need sales / CS training

Your media mix has a missing pillar.

Independent Taboola & native advertising consultant