Tools & Resources

Frameworks from 100+ real accounts. Free.

Built from ten years of advertising practice — not theory. Grab what you need; more tools are on the way.

Free Tools

The frameworks I used with 100+ advertisers. Free.

Built from seven years of real accounts — not theory. Enter your details once and all three land in your inbox.

Excel · Cross-channel

The 2026 Media Plan Builder

Plan search, social and native budgets side by side. Auto-calculates clicks, leads, CPL, revenue and ROAS — plus a 12-month flighting sheet.

Excel · 30-point self-audit

Native Strategy Audit Scorecard

Score your Taboola / Realize program across 6 pillars — structure, targeting, creative, landing pages, tracking, bids — and get a weighted verdict instantly.

PDF · 25 checks

The 2026 Landing Page Checklist

Everything a converting page needs in 2026 — message match, speed, trust placement, form friction, and the post-click tracking most teams forget.

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More tools are in the works — audit templates, bid calculators, and creative frameworks. Check back, or grab the three above and you'll hear when new ones land.