Tools & Resources · All Free

Tools that work. Right in your browser.

Instant calculators and an ad-spec image resizer — no email needed. Plus a deep-work toolkit built from ten years of advertising practice, delivered to your inbox.

Instant Tools — No Email Needed

Run the numbers. Resize the creative.

Use them as often as you like. Everything runs in your browser — nothing is uploaded or stored.

CPM Calculator

Cost per 1,000 impressions — solve for any side.

Your CPM—

CPC & Performance Calculator

Spend + clicks in, full performance picture out.

CPC—
CTR—
CPA / CPL—
Conv. rate—

Ad Image Resizer

One creative, every platform spec. Resized locally — your image never leaves this page.

Upload an image to start
Lead Magnets — The Deep-Work Toolkit

Five frameworks from 100+ real accounts.

Built from ten years of advertising practice — not theory. Enter your details once and the full toolkit lands in your inbox.

Excel · Cross-channel

The 2026 Media Plan Builder

Plan search, social and native budgets side by side. Auto-calculates clicks, leads, CPL, revenue and ROAS — plus a 12-month flighting sheet.

Excel · 30-point self-audit

Native Strategy Audit Scorecard

Score your Taboola / Realize program across 6 pillars — structure, targeting, creative, landing pages, tracking, bids — and get a weighted verdict instantly.

PDF · Platform-by-platform

Creative Best Practices 2026

What actually performs on native, Google and Meta in 2026 — image styles, headline formulas, format specs and the mistakes that quietly kill CTR.

PDF · Strategy playbook

Creative Strategy Playbook

The system behind the assets: angle mapping, message testing, creative rotation cadence, and how to brief designers so ads convert — not just look good.

PDF · 25 checks

Account Hygiene Checklist

The pre-scale checklist: naming conventions, pixel and CRM match, exclusion lists, budget pacing rules, and the housekeeping that separates clean accounts from chaotic ones.

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